On the starting grid: Two drivers, one passion
Arthur and Antoine first meet at a supercar meetup, their engines revving and tires smoking: a Porsche 911, a Ferrari roar, and their eyes shining like taillights in the night. After hours of drooling over the bodies of Lamborghinis, Mercedes, BMWs, and other cars, they realize they don't just want to admire them anymore: they want to carry that adrenaline rush into their daily lives, whether it's for a date, a commute, or a shopping trip.
Sketches at full speed… and our creative “slips”
To bring Tourismo Clothing to life, we first put down on paper what we truly loved to wear: ultra-comfortable t-shirts, generous hoodies, pieces that accompany every moment of the day. Then, guided by our desire for excellence, we went on a scouting expedition, from workshops in Shenzhen to family factories in Portugal, including French factories where craftsmanship has been passed down for generations. At each step, we selected the best jerseys, fleeces, and finishes to guarantee everyday wear and softness.
Back in the workshop, our design skills took over: we combined urban inspirations and technical details to imagine strong patterns, timeless cuts, and prints that tell the story of our passion. By mixing noble materials and streetwear spirit, each sketch became a prototype designed to last, then refined until the perfect shape. This is how a more than incredible project was born: revisited basics, full of emotion and ready to experience a thousand stories with you.
From a simple personal desire to a growing community
First and foremost, Tourismo Clothing was born out of our own frustration: we were looking for quality t-shirts and hoodies, with designs that were as comfortable as they were stylish, and we couldn't find anything that lived up to our expectations. So, we took the reins and designed the pieces we dreamed of wearing every day.
Very quickly, around a first prototype of a t-shirt, our passionate friends were the first to tell us "I want the same one." They put on our hoodies before we even had a website, sharing each new product with their circle, talking about the perfect grain of the fleece, the visual impact of the print, that stitching detail that makes all the difference.
Very quickly, enthusiasts driving Porsches, Ferraris, and Lamborghinis started calling us to share their rides: invitations to drive along the Corniche, nighttime escapades along the Croisette, or even full-throttle climbs of Alpine passes. Some owners even invited us to ultra-private events reserved for luxury car collectors—concours d'élégance in châteaux, track days on the circuit, VIP evenings among exceptional GTs.
It's in these moments of shared adrenaline that we've expanded our circle: encounters with amateur drivers, discussions around an open hood, informal exchanges that continue over a coffee (or a roaring engine). With every turn and every acceleration, we've strengthened our network, drawn new ideas, and consolidated this exclusive community that infuses Tourismo Clothing with its unique energy.
WHY TOURISMO CLOTHING?
Because above all, we are two enthusiasts of fine mechanics who wanted to bring the same level of excellence to your outfits. Tourismo Clothing is the fusion of style and performance, offering pieces that are both durable and spectacular, designed for lovers of thrilling experiences every day.
OUR VISION
Tomorrow, we want to become THE clothing and car BRAND recognized internationally. We will continue to push the boundaries of quality and design, paying attention to every detail to make your experience increasingly immersive. Our ambition: to accompany you through all your life’s journeys, from city commutes to exceptional automotive events.
OUR MISSION
Meeting our customers, sharing our passion, and making sure to see you wearing our creations as often as possible. Whether it's a t-shirt for work, a hoodie for a weekend on the road, or a capsule piece at a gathering, we want to be there at every turn of your life. Together, let's create the Tourismo community, where every encounter fuels our energy and strengthens our commitment.
